‘NOBODY WINS IN A TRADE WAR,’ ECONOMISTS REACT TO TARIFFS | THE BOTTOM ..
Economists robert reich, mark zandi, carmen reinhart, danielle dimartino booth and more weigh in on what the trump administration’s shifting tariff policy is doing to the u.s. economy and consumer in this latest episode of cnbc’s “the bottom line.” chapters: 0:00 introduction 0:17 robert re ..WHY E.L.F BEAUTY BOUGHT HAILEY BIEBER'S RHODE FOR $1 BILLION
In its first fiscal quarter since president donald trump’s tariffs were announced, e.l.f. beauty reported a 30% decline in net income, causing its shares to fall nearly 11% the day after its earnings report. e.l.f. sources 75% of its products from china. yet the company’s ceo, tarang amin, said ..HOW THE U.S. BECAME SO DEPENDENT ON SPACEX
Spacex has grown from a small startup founded by elon musk in 2002 to one of the world’s most valuable private firms. but this may have not been possible without numerous government contracts along the way, to the tune of $22 billion according to spacex. over the years, the u.s. government has als ..WHY HIGH EARNERS STILL FEEL BROKE
High earners often feel stuck financially due to rising costs, debt and lifestyle inflation. so-called “henrys,” or “high earners, not rich yet,” may still live paycheck to paycheck, or carry credit card debt.WHY TEXAS INSTRUMENTS IS BETTING $60 BILLION ON MAKING CHEAP CHIPS IN THE U ..
Texas instruments is building a $60 billion u.s. manufacturing megaproject where apple vows to make "critical foundation semiconductors" for iphones and other devices. cnbc went to sherman, texas, for an exclusive first look inside the newest fab of seven ti's building in utah and texas to provide u ..WHY AMERICANS LOVE GATED COMMUNITIES
Gated communities offer security, prestige and privacy at a premium. nationally, these homes on average cost about 5%-10% more than similar non-gated homes in the same areas. while gated communities typically have higher property values, they also come with a homeowner’s association that imposes ..WHO PAYS IF FEMA GOES AWAY?
President trump may recommend that fema, the federal emergency management agency, “goes away.” the agency has over 600 open disaster declarations in its backlog and faces long-running staffing shortages. the group's role is core to disaster recovery and prevention in the united states. it budget ..THE DANGERS OF THE RISE IN AI COMPANIONS
The speedy development of ai chatbots presents a mountain of ethical and safety concerns that experts say will only intensify once ai begins to train itself.WHY YOUR RETIREMENT PLAN MIGHT BACKFIRE
More than 60% of surveyed americans are more worried about running out of money in retirement than they are about dying, according to a 2025 survey from allianz life. younger americans are saving more than previous generations, yet they remain deeply pessimistic about retirement. as social security ..WHY RAM HAD TO REVIVE ITS LEGENDARY HEMI V-8 ENGINE
American pickup truck buyers are having some trouble adjusting to a new age of tightening emissions requirements and electrification. stellantis — the parent company of brands like ram trucks, jeep and dodge — has been hit especially hard. the company briefly removed its popular gas-powered he ..WHY SAMSUNG, GOOGLE AND POSSIBLY APPLE ARE INVESTING IN FOLDING SMARTPHONES
Apple is reportedly planning to release its first foldable iphone in 2026, entering a market long dominated by samsung and huawei. foldable phones have been on the rise in asia, especially china and south korea, but still account for less than 2% of global smartphone shipments. advances in durabilit ..HOW BEZOS-BACKED SLATE PLANS TO BUILD AN AFFORDABLE EV TRUCK IN THE U.S.
Late automotive says its compact pickup truck has cracked the code to making affordable, u.s.-built electric vehicle. the detroit-based startup is led by veterans of chrysler, tesla and other major automakers, and backed by big investors such as jeff bezos. but its product might be niche, and the en ..WHY THE MICROPLASTICS CRISIS WILL ONLY GET WORSE
Plastic production is projected to grow more than 40% over the next 15 years, and the biggest profiteers of that growth are exxon, shell and saudi company sabic. the issue is that plastic never decomposes. instead, it just breaks down into smaller and smaller pieces called microplastics, which are b ..WHY TESLA CYBERTRUCKS AREN'T SELLING
Tesla ceo, elon musk has been talking about an ev pickup truck since 2012. when the cybertruck was unveiled in november 2019, many had mixed feelings about its design. still, musk said in an earnings call that more than 1 million people had ordered the truck. but sales have been underwhelming as man ..WHY MANUFACTURING IS SO HARD IN THE U.S.
Why is it so difficult to manufacture in the u.s.? experts say finding input suppliers is one of many challenges companies face in bringing manufacturing back to america. meanwhile, countries like china and vietnam have become manufacturing powerhouses, investing billions more in factories and trai ..HOW BLACKSTONE BECAME A MAJOR U.S. LANDLORD
Blackstone’s rental housing portfolio contains apartment complexes, student housing, mobile home parks and single-family rental properties. many of its u.s. assets are concentrated in major cities such as new york and in sun belt states including texas, georgia and florida.WHY CLAIRE'S KEEPS FILING FOR BANKRUPTCY
Claire’s has filed for its second bankruptcy in seven years. despite attempts to modernize, the company has not been able to overcome challenges including stiff competition from players like shein, temu, and tiktok shop and increased costs related to tariffs. watch the video to learn about the ris ..IS THE $1B HAILEY BIEBER DEAL ENOUGH TO KEEP E.L.F. BEAUTY RELEVANT?
Affordable cosmetics company, e.l.f. beauty, posted its first billion-dollar fiscal year in 2024 and within a year, announced its blockbuster acquisition of hailey bieber's rhode in a $1 billion deal. the deal will bring the company into more premium channels such as sephora after being in drugstore ..THE RACE TO STAY PROFITABLE IN THE AIR INDUSTRY | CNBC MARATHON
Cnbc marathon covers the ongoing competition within the air industry and its changing market. airbus and boeing have been competing head to head for decades as the world’s largest commercial airplane makers. the european-based airbus entered the market 56 years after its rival. and today, more th ..THE RISE OF AI COMPANIONS
Human-ai relationships are no longer just science fiction. chatgpt’s launch in 2022 ushered in a new era of ai chatbots from companies like meta, nomi and character ai that have proven to be quick-witted, argumentative, helpful and sometimes aggressively romantic. while some people are falling i ..POLICY UNCERTAINTY IS BIGGEST THREAT TO THE U.S. ECONOMIC GROWTH RIGHT NOW: ..
Harvard professor carmen reinhart, former chief economist at the world bank, discusses the health of and threats to the u.s. economy, president trump’s tariff policy, the fall of globalization, the federal reserve’s monetary policy, u.s. immigration policy and why people should care about nation ..HOW COMPANIES ARE CAPITALIZING ON THE PROTEIN CRAZE
Protein is dominating cultural conversations, as high-protein products continue to take over grocery aisles. a 2025 bain & company survey found that 44% of u.s. respondents said they want to increase their protein intake, up from 34% from the same period in 2024. and brands like general mills and p ..WHAT’S STOPPING COMPANIES FROM BRINGING MANUFACTURING TO THE U.S.
Today, a little over 12.7 million americans work in manufacturing. but in the 1970s, that number was nearly 20 million. over the years, globalization and lowered trade barriers have resulted in cheaper labor abroad and closed factories in america. but as president trump pushes to revitalize manufact ..HOW USED EV BATTERIES ARE BEING TURNED INTO DATA CENTERS TO POWER AI
As demand for energy skyrockets amid the rise of ai, one of tesla’s co-founders is betting on a new solution: giving old ev batteries a second life. jb straubel, who helped launch tesla and served as its cto until 2019, founded redwood materials in 2017 to recycle batteries and build a closed-loop ..PEOPLE ARE FALLING IN LOVE WITH AI CHATBOTS. WHAT COULD GO WRONG?
Human-ai relationships are no longer just science fiction. openai’s launch of chatgpt in 2022 ushered in a new era of artificial intelligence chatbots from companies like nomi, character ai and replika, and tech titans like mark zuckerberg and elon musk are touting chatbots on their platforms. the ..HOW FLORIDA QUIETLY BECAME A SOLAR POWERHOUSE
Solar energy is booming across the u.s. and for the first time, florida is catching up to solar powerhouses like texas and california. despite removing climate change from its official state policy in 2024, florida added more utility-scale solar than california that year for the first time, with ove ..HOW A NORTH KOREAN FAKE IT WORKER TRIED TO INFILTRATE A U.S. COMPANY
Job-seeking impostors, including deepfakes, are exploiting the remote work trend, defrauding u.s. companies and potentially threatening u.s. national security, according to experts. while fraudulent job seekers can originate from anywhere, fake candidates with ties to north korea have drawn signifi ..WHY KOHL’S STOCK SOARED 100% FOR NO OBVIOUS REASON
Kohl’s found itself at the center of the latest meme stock craze. reminiscent of the volatile trading activity over t he past few years with names like gamestop and amc, kohl’s stock has not been trading on its underlying business fundamentals. watch the video to learn about how investors are u ..HOW CANADA IS SAYING NO TO AMERICAN PRODUCTS
Amid rising trade and political tensions, canadian consumers are increasingly turning their backs on american products. giancarlo trimarchi, owner of vince’s market, a canadian grocery chain, has seen the backlash firsthand. “customers are demanding as much canadian product as possible and get ..HOW FOREIGN TRADE ZONES HELP COMPANIES SKIRT TRUMP TARIFFS
To offset the rising costs of tariffs and trade war uncertainty, companies are using u.s. customs-sanctioned foreign trade zones (ftzs) and bonded warehouses to delay or reduce product taxes.RARE EARTHS ARE CHINA’S TRUMP CARD IN THE TRADE WAR — HOW THE U.S. IS T ..
Rare earths refer to 17 elements on the periodic table whose atomic structure gives them special magnetic properties. rare earth magnets power everything from electric vehicles and wind turbines to defense equipment, data centers and high-tech consumer electronics. the problem? the united states dep ..TESLA OPENED A DINER IN LA — HERE’S WHAT IT’S LIKE
Tesla has opened its first diner supercharger station in los angeles, bringing a long-teased vision from elon musk to life. first floated in 2018, the concept blends retro americana with tesla’s signature futurism. the two-story restaurant, clad in steel and inspired by the cybertruck, features 80 ..WHY EVEN HIGH EARNERS ARE LIVING PAYCHECK TO PAYCHECK
About 14% of american households make $200,000 or more every year, according to the u.s. census. but many of them, dubbed “henrys,” or high earners, not rich yet, still don’t feel rich. more than 60% of people with salaries over $300k a year struggle with credit card debt. these figures could ..WHY 3D PRINTED HOUSES ARE ON THE RISE
Would you live in a 3d-printed home? the world's largest 3d-printed community has completed construction. two years ago, lennar, the nation’s second-largest homebuilder, partnered with icon, a 3d technology company, to print 100 homes just outside austin, texas. today, the companies say about 75% ..WHY CHINA’S 2-MINUTE MICRO DRAMAS ARE POISED TO TAKE OVER THE U.S.
Duanju, the chinese term for micro dramas known for wild plots and vertical, bite-sized videos, made headlines in china in 2024 as the industry surpassed the country's box-office revenue for the first time. the short-format videos, which typically consist of episodes ranging from 90 seconds to two ..HOW AIRBUS BEAT BOEING TO BECOME THE WORLD'S BIGGEST PLANE MAKER
Airbus and boeing have been competing head to head for decades as the world’s largest commercial airplane makers, but airbus has pulled ahead in recent years by several measures. over the past few years, airbus has beat boeing when it comes to net profits, aircraft orders, deliveries and backlog. ..WHY IT FEELS LIKE EVERY COMPANY SUDDENLY WANTS TO SELL YOU PROTEIN
Americans are increasingly looking for high protein consumer products. it has led to a flurry of new businesses and also growth opportunities for established consumer companies like general mills where protein cereal has become a $100m revenue generator. watch the video to learn about why protein ha ..WE WENT TO CANADA TO SEE THE U.S. PRODUCT BOYCOTTS — AND WHAT WE FOUND WA ..
In response to u.s. tariffs and president trump's policies, 71% of canadian consumers are shifting away from american products, with the "buy canada" movement. cnbc traveled to canada to speak with locals and meet with a grocery store owner to find out the impact of the boycotts. as the u.s. economy ..WHY AMERICANS KEEP MOVING INTO GATED COMMUNITIES
Gated communities in the u.s. vary, with some featuring luxury estates while others are made up of one-bedroom condos. yet they all offer security, prestige and privacy at a premium. nationally, these homes on average cost about 5%-10% more than similar non-gated homes in the same areas. while gated ..WHY U.S. BUSINESSES ARE JUMPING ON THE DUBAI CHOCOLATE CRAZE
As the "dubai chocolate" trend takes over the globe, u.s. companies like shake shack and crumbl have worked quickly to capitalize on its continuing popularity. the idea was first sparked in 2021 by fix dessert chocolatier founder and ceo sarah hamouda’s pregnancy cravings, she told cnbc. the origi ..WHY BLACKSTONE IS BUYING HOMES IN THE U.S. AGAIN
Blackstone is a major private equity firm that has an ownership interest in over 274,000 rental homes. the breit portfolio, a narrow slice of its real estate division, includes substantial numbers of apartments, mobile home parks, student housing and single-family rental homes. the company’s u.s. ..WHAT TRUMP’S NEW TAX LAW MEANS FOR YOU | THE BOTTOM LINE
President trump signed a new federal budget into law on july 4th, making changes to how education will be funded, university endowment tax rules, state and local tax deduction limits, charitable giving taxation rules and more. some argue the new spending measure will add $3 trillion to the federal b ..WHY APPLEBEE'S IS STRUGGLING WHILE CHILI'S THRIVES
America has a new favorite grill and bar chain. for the first time, chili’s overtook applebee’s in u.s. systemwide sales in 2024, according to technomic. it's part of a downward trend for applebee's as it continues to grapple with declining sales and its owner, dine brands, works to get back to ..WHY RAM BROUGHT BACK THE V-8 ENGINE
The hemi name is one of the strongest names in the history of the brands collectively known under the chrysler and mopar names - jeep, dodge, chrysler, and the ram trucks brand. the 5.7 liter hemi v8 was especially important to ram, as the company learned the hard way. dropping the engine in an effo ..HOW U.S. COMPANIES ARE MITIGATING TRUMP TARIFFS WITH FOREIGN TRADE ZONES
A foreign trade zone is a physical site located near a u.s. port of entry where goods can be stored, assembled, modified, or repackaged duty free. fees are collected only after a product leaves the zone and enters u.s. commerce. companies that have operated inside foreign trade zones include ford, g ..HOW FAKE JOB SEEKERS ARE STEALING REMOTE JOBS
Deepfake job applicants are on the rise, with 17% of 1,000 u.s. hiring managers surveyed reporting encounters with them, according to resume genius. these candidates raise concerns about it security, remote work, and national security. not only are some nefarious actors, but at a minimum, they are a ..HOW CORPORATIONS USE IRELAND TO DODGE TAXES
A large number of u.s. companies have operations in ireland, and names such as apple, microsoft and pfizer appear to have taken steps to stow intellectual property in the country to reduce their effective corporate income tax rates. members of president donald trump’s administration have signaled ..HOW ON MAKES SPRAY-ON SNEAKERS IN MINUTES
Can running shoes be made by a spray-gun? that’s the idea behind lightspray, a new manufacturing technique created by swiss sneaker company on. the upper part of the shoe is formed as a synthetic material called polymer is sprayed onto a rotating foot-shaped mold. the process takes about three min ..WE WENT TO TEXAS FOR TESLA'S ROBOTAXI LAUNCH — HERE'S WHAT WE SAW
Cnbc's robert ferris checked out tesla's supervised, invite-only robotaxi launch in austin, texas. here's what he saw.HOW AMERICA'S DEBT SPIRAL COULD SPARK THE NEXT CRISIS
Independent analyses, ranging from yale university to the wharton school to the congressional budget office, have each said that president trump’s big beautiful bill will add trillions of dollars to the u.s. deficit over the next 10 years. yet, this year, the u.s. deficit is already exceeding 6 pe ..